One of the key issues with generating interest from your content is to ensure you write frequently. I’m not suggesting you need to post a new article everyday – though this would be a great thing to be doing, depending on quality of course – but at least once a week and preferably 2-3 times a week is a great foundation for building up content on your site. (And yes, I’m aware I don’t always follow this rule on my own blog!).
Check out my earlier series of posts on generating blog content ideas for where to get the inspiration for your frequent posts.
There are 3 main reasons you should update your blog frequently:
1) It makes the blog – and thus the company – look active and dynamic, thus helping site visitors warm to you and your services.
2) It helps Google to identify your blog as being active and dynamic, so encouraging them to visit more often and potentially give your site better rankings for multiple phrases.
3) It gives you more content that can be promoted to others through link outreach – generating more inbound links and more interest from around the internet in what you have to say.
As mentioned above, the quality of the content is obviously very important. But the simple rule for content development is quality + frequency = provides a firm foundation for content marketing success.