The “SEO is Dead” Myth

The “SEO is Dead” Myth

I’ve been promoting websites since 1998 – before we even used the term Search Engine Optimisation. Back then it was far from clear which of the multiple search engines would rise to enjoy the kind of dominance that the mighty Google now enjoys, with multiple sites competing for your searching time. (Lycos, Infoseek, AltaVista etc etc).

Why Should You be Top of Google?

Why Should You be Top of Google?

In all the years I’ve been promoting websites (17 so far and counting), one of the things I get asked most often is to get a particular site to “the top of Google”. Now, over the years there have been various ideas as to what the “top” of Google actually is – with Top Ten, Top Five and Top Three often being regarded as a very good runner up to that coveted Number 1 slot.

Interesting CTR for PPC Issue

Interesting CTR for PPC Issue

One of the fundamental tenets of running a successful PPC campaign is to try and improve Click Through Rate (CTR) – that is, if a higher CTR is one of your Key Performance Indicators (KPIs), of course. So it was interesting to review a split test pair of ads recently where there was a clear winner in terms of higher CTR – 7.1% versus 4.3% – which would ordinarily have resulted in the ad with the lower CTR being Paused and…

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Some Essentials for SEO

Some Essentials for SEO

There are many things which can go into a successful SEO project – even in these days of content marketing and quality links. But overall, there are a few essential elements that I recommend for all sites in order for them to be search engine friendly. 1) Metadata The forgotten relation in SEO. Whilst description tags and the like are not as important as they were when I first started optimising sites – way back in the “dark ages” of…

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Link Building Outreach Tips

Link Building Outreach Tips

Back in the day, people used to share links on the internet because they actually thought the site being linked to might provide some value to people who read it. (Crazy concept, eh?). People would go out of their way to build up Links pages and Resource pages that included all sorts of sites the site owner had found, that they believed to provide useful information. Obviously, the fact that someone was visiting their site in the first place made…

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Local SEO – Optimising your Site for Local Searchers

Local SEO – Optimising your Site for Local Searchers

One of the inevitable consequences of the rise of the smart phone is the increasing frequency of local searches. It stands to reason that, if you’re looking for something particular by performing a search on your mobile phone, it’s quite likely to be because you want the thing you’re looking for to be nearby (at least, nearby to where you are currently). As well as this aspect, it’s a well recognised phenomenon that there have been an increasing number of…

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My History of Search Engine Marketing

My History of Search Engine Marketing

I was chatting with a long term client the other day and we went through my own history with promoting websites. He remarked that my own involvement must somewhat mirror the overall history of the discipline, making “my history” almost equivalent to “the history” of search engine marketing! Whilst I wouldn’t necessarily go as far as that, I do think he had a point. There aren’t many people in the UK who’ve concentrated on the same field for as long…

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