There’s often a lot of talk amongst SEO professionals about Google updates and potential updates, with many of them seemingly spending their whole working day analysing the tiniest variations in the data they see to determine whether “the big G” has made an update or not.

Indeed, when Google first became the dominant force in the world of SEO, there were multiple websites and forums dedicated to trying to detect what used to be known as the “Google Dance” – a regular revising of the Search Engine Results Pages that saw a site rise or fall in the rankings.

Things have definitely changed in some respects – the Google Dance being a thing of the past due to ongoing change and non-universal SERPs rankings – but not in others, as there are still lots of people determined to pick up on a Google algorithm change and post about it first.

Each to their own, but with Google making almost continual changes, I prefer to stick to the tried and tested principle that has worked throughout the history of search engines:

Content is King

– a statement that will attract derision from those who are obsessed with minute data variations, but will see the most successful internet marketers nodding their heads in agreement.