Pay Per Click Marketing (PPC)

- Keyword research
- Development of PPC ads
- Monitoring the effectiveness of campaigns
- Optimisation of campaigns
- Maximum Return On Investment

Intergration > Consultancy Services > Pay Per Click Marketing (PPC)

Pay Per Click Marketing (PPC)

PPC is, quite simply, the most effective, affordable and controlable method of promoting your business that has ever been devised. As the name suggests, you only "pay per click" - that is, you pay Google (or Yahoo!, MSN, or one of the smaller search engines) a certain amount each time a searcher clicks your advert.

We've had fantastic success running PPC management campaigns, with our senior specialist having performed the task for a range of companies, including even Microsoft!

The process:

1) Keyword Research - to focus on relevant phrases that people are actually searching for
2) Ad Development - showing the right message, to the right people, at the right time
3) Ad Monitoring - continual tracking and monitoring of campaigns
4) Ad Optimisation - optimising the performance of each ad and keyword

The whole management process is based on the principle of maximising your Return On Investment, by driving more customers to you for less cost.

Pricing

Each campaign will require different levels of input to ensure success. We've worked with many different types of business over the years. Here's a sample indication of the prices we've charged:

1) Single service site in a very competitive area - £150 Setup + £300 per month

2) 5 product site in a mildly-competitive area - £150 Setup + £150 per month

3) Site with a range of 20 services in a competitive area - £600 Setup + £300 per month

4) 150 product site in a competitive area - £2500 Setup + £1200 per month

Ranging right up to a site with 1000+ products, where the pricing was based on a monthly fee in excess of £5,000.

Have a look around the rest of the site for more info, send us an enquiry through our Contact form, or ring us now on 020 8769 7055 to speak with one of our specialists.

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